Content Creation
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Copywriting
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Branding
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Paid and Organic Social
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Content Creation ✦ Copywriting ✦ Branding ✦ Paid and Organic Social ✦
Open Lab Internship
Assistant Social Media Manager
During my three-week internship at Open Lab, I took on the role of assistant social media manager, leveraging strategic planning and visually impactful content to achieve notable social growth.
I collaborated closely with the graphic design team to create content that aligned seamlessly with the brand's identity. Under the guidance of the creative director, I managed all social media content for Facebook and Instagram, ensuring consistency and engagement across platforms.
16 Visuals designed for social media, drawing inspiration from the event's branding.
I had to adhere to certain guidelines, which resulted in the grid's layout. Each discipline required two student examples, a graphic, and an open-night post, which was posted over the course of a day.
Instagram Stories
During my internship at Open Lab, I learned how to manage and work under tight deadlines while continuously learning on the job. It was all about finding what worked and what didn’t. One of my biggest takeaways was the positive feedback I received for my work on Instagram Stories.
I created custom stickers that adhered to the brand's design guidelines, ensuring our stories stood out amidst the mix of content on the platform. This helped boost recognition and made sure people knew it was our content. It's amazing to see that the new social media manager has continued using these ideas, and they’re now a part of the strategy going forward.
Managed all design and content in Figma
