Identity
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Colour Theory
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User Centric Design
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Creativity
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Identity ✦ Colour Theory ✦ User Centric Design ✦ Creativity ✦
Wakatipu Rowing Club
Personal Project
The Wakatipu Rowing Club's new kit design reflects the local spirit and heritage of the club. Inspired by Queenstown's iconic mountain ranges, the design subtly integrates a bold 'W' for Wakatipu, symbolising the club's identity and connection to the region. This project was especially meaningful to me, as I grew up rowing for the club.
Primary Logo
Secondary Logo
